KEEPING OUR WORLD BEAUTIFUL
Our view and stance on sustainability
Sustainable apparel is really really important to us, especially being based in Stockholm – the first city to be awarded European Green Capital by the EU. Sustainable apparel is one of our key priorities, but it’s actually quite complicated with many things that seems good but aren’t really. To help us navigate the sustainability minefield we have adopted the Brismar (2019) model of sustainable fashion.
Ninepine pieces are designed to be super high quality and timeless (keeping our designs minimalist in true Scandinavian form) – We pay a lot extra and do our very best to ensure that we have highest quality seams, fabric and finishings. We acknowledge that we cannot be 100% perfect, especially since garments are hand-sewn, but we do our absolute best to maintain high quality and low defect rates. We strongly believe that one of the most powerful ways of having sustainable apparel is by buying items that last and less often. This is why we do not focus on seasonal trends, patterns and designs, rather focusing on a small catalogue of core staple pieces.
As a young small business, keeping our pieces green is a top agenda. But what does this actually mean? Sustainability can encompass a myriad of issues including: energy use, waste, emissions, degradation, deforestation etc. The diagram shows how complex the definition of “green” really is in the context of textiles and garments. Again, we are working super hard to ensure top notch quality in our fabrics and seams. We also inspect our suppliers in person before we start production to check that conditions are satisfactory.
Our current range uses a blend of nylon/spandex and polyester/spandex – the quality and function is top notch (which meets our high quality criteria of the model) but we are researching a variety of other fabrics. There is a lot of attention around recycled fabrics, such as recycled polyester from plastic bottles. Through analysing the latest scientific research articles, we found that there are potential issues with over-simplified marketing messages of recycled fabric = green or natural fabric = green. With any argument there are counter arguments. For example, the process of turning bamboo into a fabric also requires lot of energy expenditure and chemicals. despite it frequently being marketed as a green fabric. Additionally, recycled fabrics such as recycled polyester has up-sides such as reducing land-fills, but can also involve high energy use, chemical leakages etc. At Ninepine we strive to keep an open and critical mind.
This is a huge priority for us and we are constantly working on it with the aim of improving.